The world is heading towards digitalization then, how come the business industry left behind. Nowadays, every business organization and company has made its online presence. According to the Department of Commerce, the e-commerce market has expanded by 44% just in the last year.
The perfect ecommerce platform is the one that has the features that matter the most to your business. Check out our list of best eCommerce platforms to start your online business journey in 2022.
The covid-19 has also been a very important determiner in the growth of the e-commerce market. When everyone was shut in their homes, e-commerce platforms were bringing various services and products to the consumers in the comfort of their place. Experts say that e-commerce provides a huge opportunity for online businesses to grow and reach an enormous number of people. Brick and mortar stores revolutionised their clientele from foot traffic during business hours to 24/7 global traffic literally overnight with the best ecommerce platforms.
Online e-commerce store
If you are also interested in starting your own online business then, this is the right time for you as many dynamics of the business industry are already in your favor. And if you are a business owner who is looking for a way to increase your profits and sales then, it’s time that you start building your online presence.
A wrong decision regarding selecting the best ecommerce platform for your business can do acute injustice to your store in terms of customer engagement, conversion rate and product sales. The best way to start your online business is through e-commerce platforms. Let’s dig deeper!
Best e-commerce platforms
Now when you know the determining aspects of a good e-commerce platform. Then, let’s discuss and compare all the good and bad aspects of various online platforms available. Check out our list of best e-commerce platforms perfect for businesses and startups with small budgets.
Here are five E-Commerce platforms you can use to launch an online business
The duly named ecommerce platform Woocommerce is the topmost choice for online stores with complex inventory management and high volume sales. Its plugin character offers mostly all the possible CMS features. Its set-up process is quite easy and you don’t need to have developer-level knowledge.
It can be integrated with emailing features like MailChimp to provide easy navigation and streamlined working for being in contact with your customers. SEO along with good flexibility also offers a very good performance which ensures that business is getting noticed.
But, it is not ideal for intermediate or large standard businesses. If you are thinking of expanding in the future then, WooCommerce might not be a very good choice for you. However, Woocommerce is undoubtedly the best ecommerce platform for small business with a sophisticated inventory looking to grow their online store quickly.
Shopify is the world’s most popular e-commerce platform for setting up an online store. It provides the fastest loading time for your online business. The setup process is also very user-friendly and easy. It also comes with 1-click selling apps to help you increase your customer accessibility.
If we talk about the lacking points then, its SEO is weak along with being quite expensive on its monthly charges front. Shopify is surely one of the best e-commerce platforms for first time store operators but as compared to Bigcommerce, Shopify is quite not as fully featured when it comes to handling complex inventory.
Magento has a wide range of features as compared to Shopify and Woocommerce which makes it one of the best ecommerce platforms. This platform is robust and very feature-rich. It has a strong SEO presence providing better reach and ranking. It also comes with 1-click selling apps to ease user access.
If we see the negative aspects then, its loading time alters greatly which can result in an unfriendly user experience. And for using this platform you should have basic development skills. Not to forget, this e-commerce platform is mobile friendly that helps increase sales and lower bounce rates.
You must have heard about it till now if you are looking for e-commerce platforms for starting your online business. Wix is unquestionably the best ecommerce platform for small business without complicated or extensive inventory. It has an amazing UX interface that provides plenty of eye-catching themes. The ecommerce platform Wix has extensive in-platform guidance and many industry-specific templates to get started with. Its ease of use is also good, you don’t need to be an IT expert to start using it.
But the biggest drawback is its under-performed SEO mobility. This e-commerce platform however supports fewer currencies, shipping options and payment gateways which can become real issues at scale. Though it has marketing automation which can be very helpful for providing a foundation for newcomers.
Opencart is one of the highly customizable open source best ecommerce platforms with no monthly fees.Opencart provides an easy back-end which makes it easier to use even without much prior knowledge. It offers a large number of plug-ins along with other features and also the alternative of editing the CSS inside the admin. It has various characteristics like a separated order processing method. The website provides a lot of guiding content for beginner-level developers to navigate through the whole process easier. The themes and SEO are also quite impressive.
But sometimes the theme interface can be a bit problematic. The support documents also get complicated for some users.
Here’s a comparison of all the above e-commerce platforms. Now you are aware of various features and determiners behind an ideal e-commerce platform. Among all the above-listed e-commerce platforms, each of them has its own positive and negative aspects. You can analyze and decide which fits best for your online business needs.
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