There’s no therapy like retail therapy. Shopping has always been an experience that leaves everyone excited. Online shopping brings a child-like eagerness even with grown-ups as they wait for their product to be delivered.
Online shopping uplifted people’s spirits even as the growing pandemic restrained us to our homes in 2020.
Why users abandon the cart?
There’s no denying that it always feels good browsing through a cache of items, adding them to your cart, and completing the purchase. Except when encountering a lengthy checkout process and we begin second-guessing our own choices about the platform.
With a global average of up to 68% cart abandonment rate, organizations must look to newer ways of optimizing their operations, and expedited check-out contributes a larger part of the solution. Concerns about being redirected for payment and long and confusing checkout are among the top 10 reasons for cart abandonment among online shoppers. This is why one-click checkout systems are fast being embraced by businesses and consumers alike.
How do we reduce cart abandonment?
One click checkout system allows users to complete their shopping transaction right from the product display page, by facilitating the payment and delivery details integrated with a single login.
To enable one click checkout, the brands need an easy to integrate technology solution which will be flexible enough to adapt to their framework and can be launched without major changes.
What they need, is a technology provider who not only understands the e-commerce industry inside-out but is also able to customize the solution for any industry. While the goal of a website, is to make the process quicker, the user at the same time needs to be provided with a premium look and feel, safe and hassle-free payment process, and quality experience which will make them come back for more.
If all the above can be achieved in the form of a plugin that provides a uniform experience across platforms, then it becomes a solution that adds minimal or no disturbance for the website, translates into huge cost savings and improved conversions.
The ability to check out from multiple platforms over a single login, single dashboard for all online purchases with tighter payment security are just a few benefits that the express checkout system brings to the table for the user.
Sooner we will see the users buying from a multitude of websites and express checkout can provide the convenience and premium experience which will make the shopper come back for more. The future belongs to those who take the plunge Now !
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