Have you ever wondered why you need to include product photography in marketing a product? Moreover, precisely say that have you ever wondered why being creative and providing high-quality photos is so curial for product photography? It is because the power of visual communication has reached an all-time high. Today’s marketers use media to promote brands, and content is primarily used in social and digital marketing. It is resulting in Product photography becoming more brilliant and crucial to promoting products and services.
Here is why photography is so crucial for the marketing of products and services:
Get More Attention:
There is a humongous amount of content available online. Marketers need to have a unique approach to grab the attention of their target audience. Adding the correct visual elements will increase people’s willingness to spend more time with your product or content.
Making Non-Verbal Communication Efficient:
Facial expressions, body language, artefacts, and gestures are some of the many non-verbal communication methods. Being able to display the product in the best way possible is a step towards capturing your target audience’s imagination.
You may be one of those who buy products online based on rational analysis. Well, that’s not always true. There are many customers for whom the buying decision has an emotional impact. Using captivating photographs of these products, they bind the customers emotionally with the brand.
Using high-quality photographs of products is directly related to increasing sales. Good quality images help customers visualize the outcome. Customers can imagine the product improving their lives in one way or another.
A Better Understanding of the Product:
Big brands have dynamic and timeless photographic representations. Adding photographs has an emotional impact on the target audience. The clearer they understand the brand message they would appreciate the massage even more.
Product Photography Tips for Ecommerce Stores to Boost Sales:
1. Good Quality Camera:
The quality of the images should be exemplary. To run a large-scale online business, investing in a professional camera is apt. Suppose you lack the skills to use a professional camera. Then you need to hire a professional photographer.
Suppose you hire a professional photographer. With a professional photographer, you can use the advantage of multiple lenses and shoot products from varied angles and distances. Also, the focus of the background can be changed. There are many other features which can be applied to your product photography.
Customers want to see details of the product. The more information, the better. As it increases the chances of customers buying your product.
2. Shoot Product Photos On A White Background:
Image Source: The Clipping Path Service (CPS)
Shooting photos with a white background is pretty standard in today’s eCommerce industry. Use a cove for the white background. Infinity cove is another consideration option. It is curved and gives the experience of the aesthetics that go on forever.
Don’t want to invest in props? – No problem. Photoshop is a marvellous image editing tool. It is used to remove the stock background photos and replace them with standard white background. A white background goes well with traditional product photos.
Even though the white background is widely used in many online storefronts, it is not the only solution to clicking great product images. We have touched upon other alternatives in the pointers mentioned below.
3. Avoid Using Filters:
If you have been using filters, then it is time to put an end to that. Many photographers use filters as an accessory to alter the images. Online business owner’s indeed want to paint their product in the best light. But, it is also essential to accurately represent the product. Authenticity will bring in more potential leads to your website.
4. Use A Bokeh Background For Lifestyle Product Photos:
Want cool backgrounds behind your product? Then bokeh (A blur effect created by a specific type of lens) is a good choice and a popular choice too in today’s online business.
Suppose you are interested in implementing it in your product image. Then it’s best to invest a significant amount in developing the skill set. To click a product image that will emotionally impact the customer. The photography has to be top-notch. Otherwise, hiring a professional photographer will also do the needful for your business.
This kind of editing or modification looks good on social media marketing images. I will also work on the banner of the website.
5. Have Images For All Product Styles:
Has it ever happened to you that you want to look at a product image- but it doesn’t exist on the website? Such situations are frustrating. That is why you take care of this problem when you start your online storefront.
Each product type on your website should have its image. Suppose you have products in multiple colors, shapes and sizes. Showcase the full spectrum of it.
Bringing in change to your website will increase the conversion rate for different colors/sizes/shapes. Today customers don’t spend their money without checking out the product.
6. Use Color Psychology To Capture The Right Emotions:
As mentioned earlier, photography is non-verbal communication. Marketers use images that capture the right emotions for your product. The website photos, videos, and content is a way of interacting with the customer.
Visual impact has a significant role to play. It intrigues visitors to explore more on the website. For example, you might have already observed that many phones, tablets, laptops and electronic devices are sold on websites with black backgrounds. Because according to many, black represents sophistication and security.
Using pleasing colors can help customers make a purchasing decision on your website. The colors you use can match your logo/brand. That way, the colors, website, background and logo all seem synchronized.
7. Use A “Macro” Setting To Capture The Finer Details:
Image Source: Pro Photo Studio
Sometimes, depending upon the product you sell, you might want to provide magnified finer details. While selling products like jewellery, it is essential to use “macro” settings to capture photographs.
With macro photography, the product images have a zoom on details. This helps the customer have a magnified view of the product and understand its appearance.
Using high-quality macro images makes the customer comfortable with their purchases. If you are selling jewellery or groceries ( ingredients list), you might want to consider investing in a macro lens.
8. Take Note Of The Lighting In Your Photos:
Lighting is essential in photography. You use it according to your requirements. There are two kinds of lighting in photography- Soft light/ Hard Light.
When there is more light surrounding your product, then it is referred to as using soft light. Unlike soft light, light on a smaller surface is known as hard light.
How much light you want your product will decide how your product looks on the website. Putting the spotlight on your product will be referred to as taking the assistance of hard light.
9. Use A Flash Diffuser :
Have you heard of harsh photography lighting? Well, a photography glitch can be fixed with a simple tool known as a flash diffuser. One of the fantastic innovations in the world of photography. It ensures that your product photo is entirely top-notch.
Investing in a good quality flash diffuser will illuminate your product photos, impacting the essence of the natural light look. In more straightforward language, the purpose of the flash diffuser is to make the picture look better. A high-tech photography camera comes with an in-built flash diffuser. But investing in a separate diffuser will be your best go-to action.
10. Only Use One Type Of Light Per Image:
As mentioned above, we are going to discuss another aspect of light. Light plays a significant role in making photos beautiful. Using a single source of light brings out the product image.
The light source can be fire, candle, sunlight or lighting equipment, but stick to one. For example, if you are shooting your product images under sunlight. Then there is no need to use artificial light. Stick to one light source, and your product images will look remarkable.
11. Try Different Photo Styles:
Heard about styling your product? There is a lot that can be done in product photography. The innovative and creative domain of photography involves the styling of products in several ways. Like you can showcase the product to people. You can also experiment with countless props and lights. Also, have room to play around with the settings of the product. You can choose an outdoor or indoor location after analyzing which set the effect is most suitable for.
Lastly, you can provide a 360 view of your product if you want. It’s a new fad for displaying products. It works well in giving the target audience an understanding of the product.
12. Pick The Perfect Background:
Image Source: RISTUALISTIC
Remember, we recommended white backgrounds for product photography earlier. Now we are diverting towards more colourful experiences. Backgrounds strengthen the appearance of the products. The plain white background works excellently in several scenarios.
While if you are in the lifestyle LOB(line of business), you must create lifestyle shots. Using wood panels, countertops, fabric, wallpaper, cardboards, streamers, or other creative background ideas looks excellent with the product image.
The background you choose should go along with your product niche. For example, marble backgrounds go well for makeup, jewellery, sunglasses, watches and other accessories. On the other hand, if you sell rustic products, a wooden experience will amplify the product.
13. Include Something To Help Show Scale:
Image Source: Tanner Larsson
Often customers wonder how big or small the actual product is, compared to the product image. The product description provides the detailed dimensions of your product. But these numbers are not instantly interpretable for the target audience.
Customers can scale the dimension of the product if they see any daily-use item beside the product. Placing things like a mug or book beside the product in the image works well for the customers. Communicate with customers through pictures and help them scale the dimension of the product. This can increase the number of purchases for the product.
14. Show Multiple Facets Of Your Products From Different Angles:
When you are selling an out-of-the-box product, or it has multiple functions. Customers will be willing to know about the functionality of the product.
One of the easiest ways of showing the multiple features of a product is by clicking various pictures from several angles. For example, a product has multiple settings. Please take a picture of every stage, and you can shoot small videos capturing it in action.
Customers like products with many different uses. All marketers have to do is put up the correct display of products. Using pictures of a self-explanatory product reduces the need to use more words to explain the product.
Image Source: Rareism
15. Organize Products Properly:
Organized flow representation is highly commendable in today’s eCommerce market. Suppose you are an online business owner who intends to show multiple facets of your product. Then doing it in an organized manner is vital.
To be even more precise, choosing the middle ground is the right path to follow. The pieces haphazardly used or placed way too far from each other are not beneficial. Planned, consistent and equal gaps between products are the most appealing way to represent a product on a website. Following this pattern provides the consumer with a clear view simultaneously. It also means the set as a whole.
These were the top most recommended and valued product photography tips. If you intend to polish up product photography, it is worth investing your time and energy in the above suggestion. Following the recommendation mentioned above will improve your product photography.
That’s all you need to know to take amazing photos of products.
You need to remember just one thing: the brand’s perception that imprints in the consumer’s mind are developed through the brand’s visual imagery.
DIY product photography or take professional help. Do what works out best for you and your brand.
What makes a good product photo?
There are multitudes of factors that result in a good product image. One primary factor is considered the crucial element in capturing quality photos. It is a perfect light setting.
A good light setup makes all the difference. Moreover, during post-production of product images, fewer edits are required.
What is E-Commerce product photography?
Product photography for online stores is a sub-industry in eCommerce—the sub-industry deals with producing commercially viable, high-quality imagery of products. Top-notch visual representation of products for online sale is what today’s marketers need.
What makes a good product photographer?
When looking for a product photographer, you are looking for a person with a skill set, as mentioned below. They are as follows:
-Use of proper lighting.
-Knows the appropriate use of backgrounds.
-Have photographs that are related to the context.
-Uses Right Lenses.
-Always represent the color that the brand represents.
-It has an innovative and creative approach so that product photographers can play with colour psychology.
-Can use editing and processing tools. It helps in enhancing the quality of the picture with a bit of final touch of editing.
How do small businesses take good product photos?
-Show every angle.
-Find the Right Lighting.
-Consider a Light Box.
-Show the products in use.
-Don’t Clutter the Background.
-Use Props to Show Scale.
To up the User Experience game for your online store, you can also read the following Xpresslane – blogs: