Ecommerce reviews in today’s time have become the guiding star for consumers who are lost in the endless ocean of online retail stores. Online stores and products with more feedback and ratings are perceived as trustworthy. The visitors to these highly rated stores are willing to invest their money.
All of this ensures one thing: if you have an eCommerce store, then you have to work hard to get more reviews for your store. Well, if you plan to increase the reviews for your eCommerce store, consider it done, as we have some fantastic tips for you that will help you get there. All you have to do is get to the end of this blog.
We are living in times where eCommerce is a huge thing. Currently, there are around 12 million eCommerce stores across the globe. And the only thing that can help you stand out from the crowd is “good feedbacks”. It states the fact that the competition amongst the eCommerce store is enormous.
Still, if you don’t believe that reviews are not critical, then take a moment of your time, close your eyes and think about things like- when you order food online, you check for reviews also when you want to install a specific app, you check for the reviews. You check for reviews while ordering products and booking movie tickets. Reviews make the journey through the digital world feel comfortable and protected. According to statistics, almost 89% of people read reviews before buying a product. Without feedbacks like these, it becomes too complex for humans to believe in the digital world these days.
As mentioned earlier, we are here to let you know some fantastic tips and tricks about how to get more reviews. But why not first check out what are going to be some of the mind-blowing benefits of eCommerce reviews? Knowing the advantages will get you more interested in the tips and tricks, so let’s get started.
Is Product Review Crucial?
Product review is not only crucial for the user. It also helps in the designing and shaping of your entire business. Let’s now focus on some of the most vital benefits of reviews.
Enhance Your Products:
Anytime a customer leaves a four/three/two-star review for products, there is usually feedback. Going through this feedback is what will make the product better.
Customers who have used the product and left reviews are the accurate word of mouth. As a business owner, must consider what can be done about the customer’s feedback and start implementing it.
Lastly, it would help if you kept in mind that having some negative reviews is nothing to worry about. (This may not feel so right while you read it) Because if there are only shiny bright five-star reviews and ratings on your store/product, it won’t look truthful. A fair mix of positive and negative reviews makes the eCommerce brand look authentic.
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Reviews Reflect Sales:
Higher Number of Reviews On Product ∝ Increased Sales
When highly convertible leads are going through store products, they see the number of reviews. The availability of good quantity and quality of reviews helps in perceiving that many people have purchased the product. It gives them a sense of trust and a motivational push to complete the purchasing process.
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Valid Social Proof:
Social proof has always been necessary. It will increase sales and also enhance the overall perception of your brand. If your product can gather some excellent reviews, you can use those reviews as social proof on your website and other social media platforms. A couple of spellbound reviews are all you need to make the social proof work.
Image Source: Evocus
Boost Rank & Visibility:
One of the studies by Moz states that when it comes to product reviews of eCommerce sites can improve SEO ranking. According to Moz, reviews are the third most important factor for local search ranking.
One of the reasons it helps in ranking is that it is generally loaded with keywords related to your product. Secondly, anything they write is unique. For this reason, every time someone writes a review, there will be new content on your website. So now you know how reviews can improve visibility and ranking.
These were some significant benefits of having reviews on your eCommerce store. Now let’s deep dive into- what you can do to increase the number of reviews.
Tip & Tricks On How To Get More Reviews:
We will get straight to the point.
Ask For Reviews From The Near & Dear Ones:
Getting reviews can be a challenge in the initial days because you are new to the business with very little exposure. The sales take time to peak when you are starting. In these scenarios asking your family members and close friends to write a few reviews works out to the brand’s advantage.
If you plan on getting reviews from your close ones, you must ensure that the reviews are not fake. The thoughts should resonate with the product you are selling. The best thing to do is urge your close ones to use the products. Then provide an honest and positive review about the product.
Once there are a few reviews on your eCommerce website, getting a few more thoughts and eCommerce sales will be a smooth scenario.
Send Out A Email After Purchase Is Complete:
Whenever every customer completes a purchase, it is a golden opportunity to ask for reviews. One email can easily do the trick.
The only thing is that you have to let your customer use the product for some time so that they can provide a genuine review. Giving your customer the space is of utmost importance.
Email Template For Reference:
Subject Line: Use your brand new( product name). We can’t wait to hear about it.
Before anything else, we are grateful that you shopped with us. We truly appreciate it and hope you enjoyed your shopping experience with us.
We reached out to know how much you liked and enjoyed our product. We will be thrilled if you can leave an honest review here.
We value your voice!!! Your opinion matters. Your feedback can help better and improve the shopping experience for customers like you.
Thank you a million times
The best way of doing it is- by automating an email process. Set an email template as you desire and schedule it accordingly. You will find reviews flowing in.
If the customers have not responded to the first email, you can follow up with a second email. You will be surprised to see how many people responded when you shoot the second email. But make sure you are not scheduling any third follow-up emails. The third time may annoy them, and your email can end up in spam forever.
Encourage Your Support Team To Probe For Reviews:
Support team probing for reviews is equally effective as the last method. Actually, It is much more effective.
When a support team agent asks a customer to leave a review for the product after they have helped/ guided them resolve an issue. It is hard for the customer to say “No” in such scenarios. But, the support agent should keep in mind that they should probe for feedback only when there is a positive interaction.
To get some reviews with the help of the support team, explain to the support team how crucial thoughts are to a business to run successfully. Please encourage them to generate reviews that can provide incentives for good performance. The only thing you need to do is check whether the reviews are genuine because there are a few fake reviews that can damage the brand’s reputation.
Image Source: Shopify
Incentives For Reviews:
Incentives are excellent, and everyone loves them. Customers would love to use these for their next purchase. An incentive can be anything: buy one and get one coupon or a flat 15% discount on a product. If the customer avails of the offer, you can ask for a review in return.
Your business, so you decide on the offer!!! You only need to remember that the review should be tempting enough for customers to use it and get a check.
Loyalty points work too. Offer as much as possible, promising more than your capability and failing to keep your words as promised, making your brand look good. Every customer who leaves a review receives specific issues that can be redeemed while purchasing.
Here are review motivators that can help you get a check- Up to what percentage of people is interested in it.
Image Source: Power Reviews
Put Social Media To Use:
When put to use, all the above rules will generate a significant amount of good reviews in two to three months. Once you have a good number of eCommerce, you put them to use as social proof ( something you just read earlier)
Spread the word!! Let the people know that you started a business and customers love it. It is precisely what you have to do for social proof.
Social proof is vital as social is “the thing” today. Almost everybody who has a smartphone is on some social media platform. That opens a gigantic scope for online business owners to flaunt their business and reviews. It will act as an encouraging factor for the customers and also bring in new customers who will renew with the motivation to buy your product.
Tips you can put to use on social media for reviews:
-Shout out to the customers who have recently purchased from you, showcasing their reviews about the product. You can let your creative juices flow on social media and post stories/reels/videos/ carousel posts.
-Create a post about loyalty programs or incentives. It can be educational or entertaining, and also add social proof and pin to your social media platform.
-It is, lastly, retargeting ads to your customers. Remind them of the incentives program on reviews. You can additionally provide product recommendations for future sales.
Social proof consequently increases sales. So if you are implementing it, you make random visitors go to social proof or ad campaign wonder. A voice in their mind will go around something like “people are buying, and the reviews are decent. The brand’s product might be great; maybe I should get one too.”
An acceptable way to broaden your target audience !!
Keep It Simple:
If the process of leaving a review for your online store is straightforward, be assured that you will be getting reviews for your product. But, if you want your customers to go out of their way to leave a review, then you can forget the review.
When asking for review through email, make sure you make the email link visible. If your support agents are asking for a review, the process should be clearly explained to customers so that they can quickly complete the work in a few minutes without confusion.
All remember that customers are going out of their way and doing a favor for your brand name. So making the process simple is something an online brand can work on.
Be The Best:
Work on your craft and the best they will follow. Provide the top class product to your customer and, in addition to that, add refined customer services. If you top these from the perspective of your business, good, honest and positive reviews will inevitably follow.
Best reviews come without asking for them and are an honest reflection of the product’s ideology. Getting accurate, positive organic reviews is like a reward for a brand.
And most importantly, it is possible to crack it once and when you reach this pinnacle point of business. Ecommerce reviews will be a manageable factor for you.
These are some of the most remarkable ways to grow your reviews for your business.
Take Notes On How Need Manage Your Reviews:
Once your store has a constant flow of reviews, it’s popular now. Then you have to do something to manage these reviews too. Here’s a plan on how you can manage your reviews.
Managing reviews means responding to the reviews, both positive and negative. As reviews grow in number, the support team will find it challenging to reach out to everyone. It is genuinely challenging when the reviews start coming from multiple channels.
Review management platform is a good solution when you have a humongous flow of review—things you can do with a review management platform.
-Platforms like this help you manage, comment, monitor, and resolve issues from one dashboard. Sites that can be controlled from one single dashboard are Facebook, Twitter, LinkedIn, Instagram and many more.
-Automated reviews will cut down an immense amount of work. Artificial intelligence can respond appropriately as it can review by analyzing the sentiment.
-Escalate reviews based on sentiment and high priority—set reminders for emails and SMS, which get escalated reviews and high-priority texts.
-Generate automated customer surveys based on certain products, services and customer experience factors.
Here we come to the end of the article, and so far, you have learned why gathering reviews are vital, how to get more reviews and how to manage the reviews when they start growing exceedingly. This is all the information you need to help online stores perform well. So it’s time to sum up what you have just learned.
Every review you collect on building your brand name is a significant stepping stone towards growing a bigger business. For that very reason, e-commerce stores should have a solid plan of action to generate enormous authentic reviews. By implementing everything to study in these blogs and researching time energy, you can create reviews in such a way that helps your brand get a big one very soon.
Essential Steps To Handle Negative Reviews?
-Respond to Negative Customer Reviews
-Be Nice and Don’t Get Personal
-Thank Your Reviewers and Customize Responses
-Show You’ve Taken the Necessary Action
What Is Review Management System?
A review management system is a tool that helps you to manage your online reputation. You can use a review management system to request reviews from consumers, monitor for new reviews, respond to reviews, and showcase the best reviews on your website and other owned media channels.
What Should You Do To Maintain Positive Reviews?
-Listen to customers’ needs. Use customer feedback to create a better experience.
-Actively engage with customers. Give your customers the opportunity to connect with your company by cultivating an online community on social platforms.
-Let your customers know you appreciate them.
Why Do People Leave Negative Reviews?
People generally leave negative comments about businesses simply as a warning to the online community. Other reasons included helping establish proper expectations and to steer buyers away from making a purchase they’ll later regret