Abandoned cart email template are a useful tool for online retailers, as they help them recover sales from the 79 percent of visitors who abandon their carts without a purchase. We will look at how retailers can use cart abandonment emails, how to make them more compelling, and some great email design examples. Also, towards the end of this article, you can find out about abandoned cart email subject lines. Read this article if you want to know more about abandoned cart text message examples.
What Is An Abandoned Cart Email?
In the world of eCommerce, an abandoned shopping cart email is a must-have. It is a follow-up email sent to someone who has added items to their cart, completed part of the checkout process, and then left the site without making a purchase. Abandoned cart emails remind customers of items they left in their cart, enticing them to return to complete the purchase they were so close to making. Even if you only did the basics well, your revenue should start to rise, as should your advertising investment’s overall profitability and ROI.
Best Practices For Creating Better-Abandoned Cart Emails
The best practices for creating better-abandoned cart emails are as follows:
1. Straightforward Calls to Action
The calls to action in cart recovery emails are a second important component. It is all about being as clear as possible about the action you want users to take.
CTAs in emails should, in general, be:
– It should ideally be put as high as feasible.
– Make them big and easy to pick up – contrasting colours can help.
– Throughout the email, this phrase is repeated.
2. Provide A Clear Summary Of The Contents Of The Cart
The main goal is to remind people what they are about to purchase, so products should be prominently displayed in emails. Show shoppers the products they are considering buying, and make sure to include all of the important details they will need, such as price and size or delivery costs. Images are important because they serve as a quick reminder for customers. Providing a strong visual cue is critical because people may have abandoned several other baskets.
3. Don’t Go Crazy With The Discounts
It may be tempting to include discounts or promo codes in cart abandonment emails to entice people back to the one click checkout, but caution should do this.
Discounting too much and too frequently can hurt profit margins and ‘train’ customers to abandon in the hopes of a discount. Furthermore, simply reminding customers of their purchase is frequently enough to persuade them to return to their shopping cart. Instead, discounting should be used strategically. It is worth highlighting an offer in emails if you already have one. Still, selective discounts in second or third-cycle emails, perhaps around customer acquisition targets, can be a better conversion-rate strategy.
4. Make Use Of Dynamic Content
In remarketing emails, dynamic content can ensure that copy and visuals are up to date and optimised for each user.
You can use dynamic content to:
-Use context and data to provide real-time information to your customers, such as pricing.
-Change the visuals and information depending on the shopper’s location or the products they are considering.
-For the device they are using, update the information and design of emails.
-Use real-time results to ensure that you are using the most effective images.
-Display current information on trends, such as product popularity or stock levels.
5. When Should Abandoned Cart Emails Be Sent?
The timing of emails can have a significant impact on their effectiveness. There is no right or wrong answer, but your email should arrive in the inbox of the shopper while they are still debating whether or not to buy. Knowing when the busiest times are for online shopping can also help you decide when the best time is to send cart abandonment emails.
6. Send in Cycle
Sending multiple automated reminders to visitors who abandon is a key strategy. Because inboxes are crowded, the first emails may be overlooked or arrive when customers are not ready to buy. Sending emails in cycles can help you get the best results, but you must adapt your messaging for each cycle:
-The first cycle of emails should remind customers of the items they left behind.
-Second-cycle emails can be used to persuade shoppers by adding more urgency and detail, such as reviews.
-Third-cycle emails are an opportunity to try something new, such as focusing on reviews or switching gears and collecting valuable feedback through abandonment surveys.
There is also the issue of whether or not they still require the product, which varies depending on the type of purchase. According to our client data, the most effective abandonment emails are sent within or just after an hour of the abandonment.
7. Personalize And Segment
A high-performing email should be relevant to recipients, which can be accomplished through the use of segmentation and personalisation.
Let us start with a definition of segmentation and personalisation:
-Segmentation divides (potential) customers into distinct groups so that specific content or products can be targeted at them. This can include factors such as age, gender, geographic location, purchase proclivity, and more.
-Personalisation aims to provide relevance at the individual customer level by better targeting them using customer data. Based on a customer’s purchase and browsing history, this data can be used to suggest relevant cross-selling options.
8. Use The Word “Urgency”
When prices or extras like shipping offers are time-limited, it is good to let customers know. It can aid in the hastening of a purchase decision. For example, if they know prices are about to rise or they need to order in advance for a special occasion, reminders can help.
9. Make Use Of Customer Testimonials
According to Bright Local research, 84 per cent of people believe online reviews from other customers are as trustworthy as personal recommendations. Because reviews demonstrate that you can be trusted and used, this is an integral part of your social proof strategy. Customer reviews are a powerful tool for increasing conversion rates. They provide customers with the assurance that the product they are considering purchasing is of high quality.
10. Improve And Test
There is no such thing as a perfect email; finding the best-performing emails is all about testing and refining. There are many elements to test within cart abandonment emails using techniques like A/B testing. These are some of the areas:
-Lines that serve as subject lines: These are important considerations in deciding whether or not to open emails in the first place. Personalising subject lines and reminding people about promotions, for example, can make a difference.
-Activist appeals: Click-through rates can be improved by changing the location, size, and copy of calls to action.
-Timing: When it comes to sending emails, how long should you wait?
-Copy: The subject line of an email can determine whether or not a recipient reads it. Copy length, style, and tone can all be evaluated.
15 Abandoned Cart Email Template To Boost Your Sale
The 15 abandoned cart email templates to boost your sale areas:
Pacific Sunwear of California, LLC is a clothing retailer in the United States. The brand distributes teen and young adult lifestyle apparel, as well as swim, footwear, and accessories. It is dedicated to providing a community of inspired youngsters with an exclusive collection of the most relevant brands and styles.
Peel specialises in creating unobtrusive and minimal products. This is why: They take on far too much like humans. Stuff, social obligations, work, clutter, and so on. Taking on too much has a cost in the end: it diverts their time, resources, and attention away from what matters most to us. What is important to you may be different from what is important to someone else. That is what distinguishes them all.
PUMA is a well-known sporting goods company. It fuels their desire to create, produce, sell, and advertise footwear, apparel, and accessories. PUMA has established history as a producer of rapid product designs for the world’s quickest athletes: we enrich sports like football, running and training, golf, basketball, and motorsports with performance and sport-inspired lifestyle products throughout the course of more than 70 years.
Google LLC is a multinational technology firm based in California that specialises in artificial intelligence, search engines, online advertising, cloud computing, computer software, quantum computing, e-commerce, and consumer electronics. Although the firm is best known for its search engine and earns the majority of its revenue from advertising, it has expanded into other sectors, such as cloud computing, software, and hardware.
MANGO is a well-known multinational that designs, manufactures, and sells apparel and accessories for women and men. Mango is a retailer who never fails to deliver. The prices are more than most other high-street stores, but the quality is also higher. It’s well worth the extra money to have things made of higher-quality materials and tailored to perfection.
Dote allows you to shop for popular e-commerce brands with just one tap from your phone. Dote users download the free app and are then asked to choose their favourite brands to receive notifications about sales and special offers. Users are shown curated trends, with a social component that allows them to show their friends what they are buying.
The Away is a baggage and travel accessory retailer based in the United States. The production company Away is situated in New York City. Away was founded by Jen Rubio and Steph Korey in 2015.
The company sells things largely online, but it also has physical shops. Away is a direct-to-consumer store, meaning it sells directly to customers rather than through wholesalers or distributors.
ASOS.com Ltd., the company’s wholly owned subsidiary, is a global online fashion and beauty retailer. It sells branded and own-label clothing for women and men, as well as footwear, accessories, jewellery, and beauty goods. It envisions a society in which everyone, no matter who they are or where they come from, has the freedom to explore and express themselves without fear of being judged. That is why its goal is to empower fashion-conscious 20-somethings to be whoever they want to be.
9.Sugar Bear Hair
SugarBearHair Vitamins are vegetarian, cruelty-free, and created in the United States of America chewy hair vitamins. They’re infused with real berries for a pleasant flavour you will love. Biotin, folic acid, and vitamin D are among the vital hair-friendly vitamins found in these supplements.
The world’s largest fashion resale platform, thredUP, has inspired a new generation to shop secondhand. The company has spent the last decade revolutionising resale, creating a marketplace and infrastructure that is now ready to fuel the $50 billion second hand economy and usher in a more sustainable fashion future. They provide a fun and convenient way to buy and clean out your closet by giving a modern resale experience on one of the largest online platforms for women’s and children’s secondhand goods.
Nordstrom, Inc. is a renowned fashion company that caters to men, women, and children with appealing clothing, shoes, and accessories. They’ve been dedicated to giving the greatest possible service to their consumers since 1901—and to enhancing it every day. This dedication has propelled them from a little Seattle shoe store to the world’s largest fashion retailer.
When Walmart bought Jet.com, it grabbed Hayneedle, an online furniture shop. It’s one of our favourite digital furniture businesses because it’s nearly a one-stop shop for all your home furnishing needs. Hayneedle knows how to make shopping cart abandoners happy. In the subject line and first image of the email, an incentive discount is highlighted. There’s a visual reminder of the contents of the cart. The value of completing the order is highlighted via the call to action button. Their photos of related things are spot on – just what someone thinking about buying this item would want to see.
Marketing teams can use Bynder’s cloud-based platform to create, find, and use digital content. Bynder’s portal is a great fit for any company that uses media, graphics, or documents in its marketing or sales efforts. Bynder was founded in 2013 by CEO Chris Hall and has offices in the Netherlands, the United Kingdom, the United States, Spain, and the United Arab Emirates.
Best Abandoned Cart Email Examples 2022
Some of the best-abandoned cart email template examples in 2022 are as follows:
1. Design Milk
Isn’t it great when a company “gets it?” Because customers don’t just buy a $400 stool without giving it some thought, Design Milk’s copy is friendly and understanding. The icons at the bottom of the email are a clean and simple way to disseminate important information without boring the reader.
A simple compliment can make a big difference. People particularly enjoy the strategy of telling visitors that they made a good product choice because it makes me feel special.
Even if it is a beautiful set, people enjoy being complimented on their choices. The copy “we love your choices” stands out right away, and it makes me think that these great decisions I have made belong in my bathroom cabinet rather than my cart.
E-shoppers are not always sure what they are looking for. That is until they see it. Someone who visits your online store is most likely considering making a purchase. However, they may require some direction on where to look. Including product recommendations in your abandoned cart email is one way to nudge cart abandoners in the right direction. Take Timberland, for example, which cleverly offers related products that a visitor might not have noticed the first time around. The layout of this e-commerce email is also worth mentioning. It provides a few similar alternatives while keeping the focus on the product I was originally interested in.
4. Beauty Bay
Beauty Bay is a brand with a lot of personalities. And this abandoned cart email maintains that boldness while not losing sight of the point. They employ a sense of scarcity and a strong CTA that is difficult to miss and their usual bright colours, bold texts, and unique photos. While Beauty Bay isn’t exactly minimalist, this template covers the essentials of an effective abandoned cart email strategy without blabbering.
Not all services are as simple to comprehend and use as others. Visitors may leave a website because they are unsure of how what you offer works rather than because they are uninterested. Use an abandoned cart email to engage confused customers by explaining briefly what your product is about or how it works. Hungryroot does a fantastic job of enhancing a simple yet powerful storytelling kind of help, step by step, with a series of images.
Who doesn’t enjoy reading reviews? Reviews and testimonials are simple to incorporate into your abandoned cart email template strategy and are ideal for demonstrating value to potential customers who may not yet trust your brand.
One of my all-time favourite examples is this Native abandoned cart email. The stars are straightforward and to the point, and everyone understands what they mean when they say “rating.” The use of powerful words adds an extra sparkle to the FOMO, and the cta is in such a bold, contrasting colour that it is impossible to miss. Marketers should always use social proof as a tool.
A discount code in a cart recovery email is one of the most valuable tools for almost any brand. Abandoned cart coupons can have a big impact, especially when it comes to overcoming the most difficult barrier to becoming a long-term customer: the first purchase.
Carelessly throwing discount codes around isn’t always the best way to increase sales. However, abandoned cart coupons are beneficial because they are your last chance to reclaim a potential customer, but also because the customer has already shown interest by adding an item to their cart.
We hope we have helped you in getting an insight into the abandoned cart email template. Also, we have listed the abandoned cart strategy along with abandoned cart text messages. Towards the end of this article, you can learn abandoned cart email template examples in 2022.
Frequently Asked Question
Here are some frequently asked questions about an abandoned cart email template subject lines are as follows:
1. What should I write in an abandoned cart email?
The following is theAbandoned Cart Template email address:
- The subject line is ingenious.
- Text for the introduction.
- Items were left in the shopping cart.
- Discount or special offer.
- Call to action or checkout button (CTA)
- Social proof or reviews.
- Text for the final paragraph.
2. How do I create an abandoned cart email?
You can create an email for abandoned carts:
- Click the Automations icon on your account dashboard.
- Select Automations from the drop-down menu.
- Turn on an abandoned cart email by clicking Turn on an abandoned cart email.
- Type a Campaign Name and select a store on the Single Email tab.
- Begin by clicking the Start button.
3. How do cart abandonment emails work?
It is a follow-up email sent to someone who has added items to their cart, completed part of the checkout process, and then left the site without making a purchase.
4. How do I improve my abandonment cart email?
The following are the best practices for abandoned cart emails:
- Give a concise overview of the cart’s contents.
- Calls to action that are clear and concise.
- Don’t go overboard with the discounts.
- When Should Cart Abandonment Emails Be Sent?
- Make the most of dynamic content.
- Emails can be segmented and personalised.
- Sending emails in cycles is a good idea.
- Make use of customer testimonials.
5. Are abandoned cart emails worth it?
Customers who leave a website without making a purchase or “reshelving” their items receive automated messages called abandoned cart emails. Abandoned cart email template are designed to entice customers back to the site and encourage them to complete the purchase they were about to make.