Whether you’re already running a Shopify store or planning to launch one, you’ve most likely heard of Shopify apps. These apps are created to help Shopify store owners attract leads and convert them into customers. Now, the thing is that the Shopify app store has thousands of apps that can cater to your every need related to your store.
If you do a quick online search using the keywords “Shopify apps,” you’ll see a huge number of lists that combine many different apps for many different activities. But we wanted to create a list of Shopify apps that contribute to increasing your sales.
So, we’ve carried out all the hard work for you and curated a list of the twelve best Shopify apps so that you can take your pick from them. The Shopify apps we’ll learn about include the following:
1. AdYogi for Google Ads
6. Hotjar Install
7. Collection Page Merchandising
10. SEO Site Audit Cart
12. Judge.me Product Reviews
We’ll also discuss some other essential pointers that you should know when using Shopify apps.
What Is A Shopify App?
Basically, a Shopify app is a third-party application that accesses your store data upon receiving your permission that you give at the time of installing it. The app accesses your store using Shopify’s API or Application Programming Interface that lets it communicate with your store. There’s a Shopify app for everything related to e-commerce, and you can confidently try a Shopify app, especially if it’s coming from the Shopify store.
12 Best Shopify Apps to Increase Sales
Now that you have got some clarity on what is a Shopify app, it’s time to delve deeper into the apps that will help you boost sales. Here, we’ve jotted down brief descriptions of the twelve best Shopify apps in India (in random order) along with their key features and pricing plans.
AdYogi for Google Ads is one of the best Shopify apps to automate and boost your sales through digital ads. You can create highly optimized shopping campaigns using this app as it uses Google’s machine learning. You’ll also get personalized suggestions on various marketing aspects from AdYogi’s expert accounts managers.
1. Automated conversion tracking and remarketing
2. Real-time fee synchronization and optimization
3. Predictive bidding analysis
4. Budget and ROAS (Returns on Ad Spend) optimization
AdYogi offers one free plan and one paid plan that costs $19/month. A 30-day free trial period is also available.
If you’re seeking one of the best email marketing apps for your Shopify store, the Seguno Shopify app is worth exploring. It lets you automate your email marketing processes so that you can focus on your business’s other activities. You can also create and coordinate email marketing campaigns within Shopify with a few clicks.
1. Support to reduce abandoned checkout
2. Addition of unique code to the emails
3. Automation of product review request emails
4. Facebook integration
Seguno Shopify app has one free and one paid plan at $10/month. Its pricing model is based on subscriber count. Under the free plan, you’ll be able to manage maximum 250 subscribers, and the paid plan will let you manage 1,000 subscribers. For every additional group of 1,000 subscribers after the first one, you’ll be billed $10/month extra.
HubSpot Shopify app is one of the best Shopify apps that let you organize and track all your leads and users. Once your online business data gets synchronized into HubSpot by the app, you can start automating and personalizing your marketing campaigns.
1. Connecting your store to Hubspot
2. Automating the synchronization of orders, contacts, and products
3. Segmentation of contacts based on products
4. Analyzing store data in HubSpot
HubSpot Shopify app is entirely free to use, but external charges may apply.
Oberlo Shopify app is designed to help the vendors find and add products to their Shopify store so that they can start selling them immediately. As Oberlo handles the products for you, you won’t need to worry about managing inventory or warehousing. It has a robust network of suppliers that will manage the entire dropshipping aspect of your business.
1. Handling of shipping and packaging of the orders
2. Expansion of product catalog to increase sales
3. Availability in six languages
4. Real-time order tracking
5. Easy addition of more users to the store
Oberlo Shopify app offers one free plan and one paid plan at $29.90/month.
Printful Shopify app eliminates the need to invest in printing equipment. You can create your own designs and have them printed on different products of your choice. You can also opt for on-demand dropshipping services, meaning it’ll print and ship the orders that your store receives. Another notable thing about using the Printful Shopify app is that you can use Printful’s warehouse to store products sourced from a different supplier.
1. Zero upfront costs
2. Collection of a wide range of high-quality products
3. Product personalization
4. Warehousing and fulfillment
Built-in tools to create unique designs without any design skills
While the Printful Shopify app is free to install, you’ll need to pay when you receive an order.
Hotjar Install is among the best Shopify apps to increase sales as it lets you understand your users’ behavior analytics and feedback both on your website and mobile website. Moreover, you can easily combine any traditional web analytics tool, such as Google Analytics, with this easy-to-use app to enhance shopping experiences, which in turn help to increase sales.
1. Heatmaps and visitor recordings
2. Insights into conversion funnels
3. Form analysis and feedback polls
While Hotjar Install is available at a price of $0.99/month, external charges may apply. You can also try it for 7 days for free.
With the power of advanced data analytics, this app lets you re-arrange products on your collection pages in the most effective manner. It eliminates the requirement of the cumbersome and error-prone manual task of arranging collection pages so that you can concentrate on your business’s other important activities. You can also create rules to manage the timings of sorting and the order of your products according to your preferences.
1. Automated sorting to free up valuable time
2. Fully accurate sorting of collection pages
3. Creation of rules according to requirements
4. Tool to boost user engagement
Collection Page Merchandising offers one free plan and three paid plans with a monthly price starting at $9. All paid plans are offered with a 14-day free trial period.
If you’re seeking one of the best Shopify apps to increase sales by managing the shipping/logistics of your e-commerce store in the most efficient manner, you should explore Shiprocket. It has courier partnerships with more than 17 leading companies, including BlueDart, FedEx, Gati, DHL, and more, so you can rest assured of having the widest reach for your products.
1. Automatic order and shipping status synchronization
2. Over 29,000 serviceable pin codes across India
3. Insurance cover for shipments
4. Integration of multiple sales channels
Shiprocket has one free plan and three paid plans with a starting price of $17/month.
Privy brings a suite of highly effective tools to increase conversion and sales without requiring any coding or development knowledge. Whether you want to reduce cart abandonment rates, drive repeat sales, send professional-looking emails, or launch a text message marketing campaign – you can do them all and more with the help of this app.
1. Customizable, mobile-friendly displays
2. Single-use and bulk coupon code integration
3. Targeted campaigns
4. Autoresponders and reminder messages
Privy offers one free plan and three paid plans with a monthly starting price of $15. All paid plans are offered with a 15-day free trial period.
SEO Site Audit is among the best Shopify apps that you can use to easily identify SEO issues that are hurting your sales. Apart from valuable insights into your customers and several on-page and technical SEO aspects, you’ll get expert suggestions on fixing the issues and improving the overall SEO performance of your Shopify store.
1. Thorough SEO audit of e-commerce store
2. Valuable insights into customers’ details
3. Insights into Google search
4. Expert suggestions to fix issues and improve SEO performance
SEO Site Audit is completely free to install and use.
Marketing SMS & Abandoned Cart is among the best Shopify apps using which you can do a variety of things to boost sales. Apart from sending notifications to over 220 countries worldwide, you can automatically add discounts and enable cash on delivery to abandoned checkout URLs to reduce cart abandonment. It also lets you send up to 3 follow-up texts (through SMS and WhatsApp) to convert cart abandonments into sales.
1. Notifications sent to customers’ mobile phones
2. Different notifications to let the customers know their orders’ exact status
3. Unique shortened URLs for merchants
4. Availability of custom sender ID
While Marketing SMS & Abandoned Cart is free to install, you’ll be charged as per your SMS usage. Paid plan starts from $30.
For any e-commerce store, collecting and displaying reviews plays an important role in increasing sales because reviews help to build trust with the customers while acting as social proof. Judge.me prompts the customers to create reviews and start ratings about your Shopify store and products and then displays them on your e-commerce store using theme templates. It also lets you publish reviews on social media platforms to increase sales and display social proof.
1. Unlimited review requests, imports, and orders
2. Custom forms, questions, and Q&As
3. Review carousel
4. Product reviews in Google Shopping to increase CTR and conversion rates
5. Customizable emails
Judge.me offers one free plan and one paid plan at $15/month.
Features of the Shopify Apps to Consider
As mentioned earlier, Shopify has a massive ecosystem of apps to serve all the purposes of your Shopify store. At the first instance, it surely sounds great to have such a massive number of options, but it can also make choosing the best Shopify apps quite difficult. That’s why we’ve outlined some key features in this section to help you pick the right set of Shopify apps.
Note that here, we aren’t going to discuss the specifications of any app because that entirely come down to your business’s unique requirements. Instead, we’re going to focus on the features that apply to all Shopify apps.
Look at video tutorials, walkthroughs, and dashboard screenshots to understand the complexity of the app and how easily merchants can put it to use. Is the interface or design too complicated to deal with? An app with lots of features may not be of much use if you get a negative experience using it.
Reasonable pricing is a major feature of any app. Ensure that the apps you’ve selected are worth investing in. Many best Shopify apps come with a free trial period so that users can test them out before opting for the paid plan.
This gives you an excellent option to see whether or not it’ll cater to your needs. Many Shopify apps also have a free version. In that case, look at the differences between the features of the free and paid versions. Some apps have top-notch features that are part of the paid plans only. If you think these features are important to you, you should consider choosing the paid version.
Features of the APP
It’s extremely important to ensure that the app you’re going to install comes with all the features provided by similar solutions. One way to accomplish this is to search for similar solutions outside of the Shopify App Store and compare their features with those of your chosen Shopify app. You can also talk to the app’s developer or customer support team to clear any doubts you may have about the Shopify app.
Advantages & Disadvantages of Using Shopify Apps
While the best Shopify apps can provide massive advantages to your e-commerce store, they may negatively impact it too. Therefore, be sure to consider the following advantages and disadvantages of using Shopify apps.
You can analyze the data on purchases made using Shopify apps to get a clear understanding of the end-to-end sales process.
You can use the insights gained through the apps to create personalized and targeted marketing strategies, which in turn boost sales.
The scalability of many Shopify apps gives you an excellent opportunity to add more features to your e-commerce store.This covers everything from improving backend functions to enhancing the shopping experience.
Customization is another key feature of many Shopify apps. It lets you opt for solutions that are tailored to the unique needs of your business and your customers.
A lot of Shopify apps can be easily integrated with social media platforms. This can help expand your brand awareness and its reach by enabling your customers to easily share their experiences with your products and store.
While third-party apps can add useful functionalities to your store, there remains the possibility that a specific app cannot work with your present theme or needs alterations to it to make the app work. Theme conflicts can cause features to break or cause elements to not appear properly. Fixing this can be an expensive affair if you need to bring in a developer to make the necessary modifications to integrate a new Shopify app.
Another key factor you should consider is that not every app is developed to be integrated the same way. Some may create additional files and inject the snippets into your present theme’s files. Even if you want to remove that app, it may not uninstall those created files, which leaves your theme edited and can trigger potential issues over time.
While the majority of app developers have robust programming backgrounds and test their apps in many different possible scenarios, there’re always some that they can miss out on. For example, an app developer may not have tested or anticipated every theme, variation, or condition, which may trigger design issues. It may also be possible that if your store has unique functionality or design, an app may add complexity that requires troubleshooting to fix issues.
Thousands of Shopify apps are presently available on the market, with all claiming to be the right one to help increase your sales. While many apps are actually worth trying out, not every app offers the right solution for every e-commerce store’s business model. The above list of the best Shopify apps may not be the ultimate guide to what all Shopify store owners will require to achieve their goals.
However, we’ve invested a great amount of effort and time and researched many facets of e-commerce businesses to handpick the ones that we truly think are worth exploring. Therefore, we hope that these apps will help expedite the growth of your e-commerce store by boosting sales and improving customer loyalty.
Finally, if you want to improve your chances of converting your leads even more, you may want to install Xpresslane as a private app to provide your customers with an unmatched shopping experience.
Xpresslane helps Shopify store owners implement the world’s fastest and completely safe and secure checkout process. The platform enables customers to checkout in just 3-4 steps, providing them with the best online shopping experience. The process helps merchants improve their brands’ reputation, which in turn helps to improve sales.
Which Is the Best Shopify App to Increase Sales?
There’s no single Shopify app that can be considered to be the best one to increase sales. However, the ones we mentioned in the above list of the best Shopify apps are trusted by industry experts to provide intended results.
Does Shopify Give You an App?
Yes, Shopify presently offers three apps, namely Shopify Mobile, Shopify POS, and Shopify Inbox. Shopify Mobile is ideal for those who want to manage their Shopify store using a smartphone. Shopify POS lets you accept payments using a smartphone or tablet. Shopify Inbox is designed to help merchants create automated messages and manage customer conversations.
Can You Make Money Building Shopify Apps?
The massive growth of Shopify has made building apps for the platform a highly profitable business. So, if you’ve got an idea to develop your own app, you should go for it.
How Many Shopify Apps Are There In 2021?
More than 6,000 apps are available in the Shopify App Store.
What Apps Are Compatible With Shopify?
When a Shopify store’s settings meet the installation requirements of an app, the app is marked as “compatible” in the Shopify App Store. It’s possible to see the installation requirements that don’t meet a store’s settings on the app listing page.
Check out Xpresslane’s fast checkout plugin to increase sales.